The Best Salesman You've Got Is a Photo of the Last Job
Nobody argues with a good before-and-after. The work you're already doing every day is the most convincing marketing you'll ever have — if you actually take the picture.
Read article
From the workbench
Simple marketing advice for busy owners.
Plain, practical tips on getting found, earning trust, and bringing in the right customers — written for the people who do the real work.
The Estimate Is Your Sales Pitch. Most People Blow It.
By the time you're handing over a quote, you've already done the hard work of winning the lead. Then a slow, vague, or scribbled estimate hands the job to someone else. Here's how to close it instead.
Read article
The First Ten Seconds of a Phone Call Decide the Job
Before a customer ever sees your work, they hear how you answer the phone. For a lot of local businesses, that first moment is quietly costing them jobs they never even knew they had a shot at.
Read article
The Time to Line Up Work Is Before You Need It
Most trade businesses market when things get slow — which is exactly the wrong time. The work you book in spring is set up by what you did in winter. Here's how to get ahead of your season.
Read article
Your Truck Drives Past Hundreds of Customers a Day. Do They Know What You Do?
The cheapest advertising most trade businesses own is already sitting in the driveway — the truck, the yard signs, the job site out front. Most of it goes to waste. Here's how to fix that.
Read article
The Job You Already Won and Forgot to Follow Up On
Most local businesses don't lose work because they're bad at it. They lose it because a call never got returned or a past customer never heard from them again. Here's how to plug the leak.
Read article
Your Google Listing Is a Storefront. Most Sit Empty.
For a lot of local businesses, the Google map listing is the first thing a customer sees — and often the only thing. Here's how to turn a bare-bones listing into one that actually brings in calls.
Read article
Word of Mouth Is Great. Here's How to Get More of It on Purpose.
Most owners treat referrals like the weather — something that just happens to you. It doesn't have to be. A few simple habits turn happy customers into a steady stream of new ones.
Read article
Why Good Businesses Stay Invisible — and How to Fix It
You do excellent work. So why does the phone stay quiet? Usually it comes down to a handful of fixable things that have nothing to do with how good you are at the job.
Read article
“Do I Really Need a Website?” — An Honest Answer
Plenty of business has been done on word of mouth alone. So is a website worth it, or is it just another bill? Here’s the straight version.
Read article
How to Get Reviews That Actually Bring In Work
Reviews are the cheapest, most powerful marketing you have. Here’s how to get more of them without feeling pushy — and what to do when a bad one shows up.
Read articleWant a hand with any of this?
Reading up is a good start. If you'd rather someone just take care of it, tell us a little about your business and we'll take it from there.
Let's Talk